Date : Nov 26, 2018
Continuing from its association and strong support towards home - grown sports of the country like Kabaddi and Wrestling, Tata Motors, India's leading automotive company has introduced its brand new TVC "DeshKeTruck". The film establishes Tata Motors' range of commercial vehicles as an integral part of a sportsperson's quest for excellence, helping them hone their skills to pursue success. The vehicles also double up as a symbol of perfection, inspiring every athlete to push their boundaries akin to these commercial vehicles that are unstoppable in the wake of challenges. The film 'Desh Truck' has been conceptualized by Rediffusion and executed by Old School Films.
Date : Nov, 2018
"Tata Motors Ltd. (TML) has maintained its leadership with nearly half of the tippers being sold in the country, thanks to our vast product range, performance enhancing features, and customer engaging service initiatives". Mr. Rajesh Kaul, Head - Product Line, M&HCV, CVBU, Tata Motors, elaborates on the construction and mining tipper sales in India, and explains how his company contributes to value-addition in this segment by indulging in product diversification and technology adoption.